What’s a CRM?

I get asked all the time.  So think databases… Customer Relationship Management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyse customer interactions and data throughout the customer life-cycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. Cloud […]

Excel Spreadsheets be gone!

With the economy having slowed down for Western Australia, it has become even more apparent for businesses to look after their current customers.  It’s now an age that inbound calls are few and far between and the pressure back on to the Business Development team, however business development has taken new and very advance ways […]