CRM stands for Customer Relationship Management.
It is your core database, no matter where it's stored, but when people ask you about your CRM, they are usually referring to what system you use to manage your customers, prospects and leads.
CRM's are so important. It helps with managing your current clients, it can help with you marketing and it can help when it comes to selling your business.
Upkeeping your CRM regularly with up to date contact information is also important so that invoices go to the right person, or another example that you want to ensure that the person you are selling to is still at the organisation.
What is CRM? CRM stands for Customer Relationship Management, it's an activity performed to run any business (no matter how small or big) to keep your existing clients happy and to keep top of mind to previous clients and new prospects.
The digital solution for that is to use an aptly named digital tool a "CRM". CRM's and marketing tools go hand in hand and help join dots between your database and keeping in touch.
More recently though, there is a shift in the way that these Software as a Service customers are thinking. More and more very similar and comparative products have come to market to become more affordable and offer more flexibility as well as be more niche to an industry practice.
Because there is so much choice sometimes this does make it hard to decide what to purchase and therefore we are a resource to help you make your decisions.
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